Realtors help people buy and sell houses.  That is their job.  If they are working for a buyer, they need to sell them on buying a particular house.  If they are working for a seller, they need to sell a house to somebody.  Real Estate is essentially an ‘outside sales’ job, meaning 90% of the job is finding ‘prospects’  and the other 10% is actually selling.  The reason I point that out, is that compared to an ‘inside sales’ job, where you have leads and spend 90% of the time selling and 10% prospecting, the ‘inside salesperson’ will develop better sales skills faster. 

The result is we wind up with a lot of realtors who are in a sales position, with little actual selling experience and can come across as aggressive, desperate or just too ‘salesy’.   I know there are a lot of realtors who are great salespeople, but there is an old saying that 10% of the realtors close 90% of the business.   With experience as a property manager in Wesley Chapel and Tampa, FL,This saying is becoming a little clearer now. 

The point is that property management is a different animal than realty.  You have to think as a long term investor and how to maximize the return on investment.  You have to be able to negotiate with both tenants and owners and keep both happy.  You have to know the laws and have all your paperwork in order.  You have to make a lot of judgment calls on maintenance and tenant applications.   Mistakes can cost a lot of money.

A property manager is meant to be a partner in your real estate investment.  When it comes to your portfolio, don’t just go for a name brand or an amateur sales pitch.

For expert property management in Lakewood Ranch, Bradenton and Sarasota, Florida contact Sun Rock Property Management

Related posts:

1. As Home Prices Decline, it is a Great Time to Invest in a Rental Property

Don’t ask the shoe salesman if you need new shoes…and don’t ask me if you need a property manager, the answer is always YES. But, here are my top 5 reasons on why a professional property management company will benefit you.

1. Rent Collection and Depositing – not getting the rent check just one month can kill your cashflow. Having to constantly remind tenants that their rent is due or late can be a real pain. A good property manager will have systems in place to effectively collect rent and maintain on-time payments.

2. Rates for Rent – A good property management company knows the area they are managing. They know how much your property can be rented for and can keep the vacancy rates and advertising costs as low as possible.

3. Securing Tenants- finding good tenants can be very time consuming. A property manager can take care of securing all background checks, credit reports, employment verification, and verifications of rent and showing the property. By hiring a property manager you will not have to deal with tenant disputes, conflict resolution and emergency maintenance.

4. Professional Network. Property managers develop relationships with professionals in related fields, such as maintenance workers, tradesmen, vendors, supplies and contractors that you do not have. Because of the bulk of business that a property manager gives these professionals, they can provide quality work at a discount.

5. Time – Enjoying your life while just having the rents deposited into your bank account is probably why you got into real estate investing. Real estate income is not passive if you are spending all your time maintaining the property, handling tenants and keeping the books. A Property Manager is an investment, not an expense, you want to own your own time.

Contact Sun Rock for full-service property management in Bradenton, Lakewood Ranch and Sarasota, Florida.

Related posts:

1. 5 Reasons to Avoid a Property Manager
2. Is Your Property Manager a Realtor?
3. The MLS is Useless for Finding a Tenant